The Theme of a Successful Blog

Writing a blog is one of the most creative activities you can do online The Theme of a Successful Blog. It’s also one of the most difficult: You have to come up with fresh ideas and maintain a regular, consistent presence for years on end. I know because I’ve struggled as much as anyone else. It took me more than five years of blogging to finally start seeing some results, and if I’d known then what I know now about blogging, I probably never would have succeeded. Instead, if you read my blog from the beginning until now, you will notice that my writing has become repetitive and dull. This is true for nearly every other blogger who tried to write about topics other than themselves or their pets (I tried it too). So why do people struggle so much when they write their own blogs? Because the themes that work best are not what you think they are. Themes are important: They help readers navigate your content and stay interested in your posts over time. END

What is a blog theme?

A blog theme is a set of rules that govern the overall look and feel of a blog. If you’re creating a new blog, you can choose whatever theme you want. But if you already have an existing blog, you have to choose some kind of theme before you can make any progress. Why is theme important? The overall look and feel of your blog is the first thing your readers notice. Once they’re in the door, they don’t care about the content—they want to know that the content fits the vibe of the place. This is why people usually judge the success of a blog by the theme used. When done well, a blog theme can make the difference between a blog that draws a handful of readers a month and a blog that draws thousands.

How to develop a blog theme

– Build a foundation of facts and data – Build a foundation of personal experience – Build a foundation of research – Build a foundation of other blogs – Build a foundation of your own original content – Build a foundation of images and videos – Build a foundation of social media posts – Build a foundation of your website – Build a foundation of other blog themes – Build a foundation of branding elements – Build a foundation of your audience – Build a foundation of your business goals – Build a foundation of your blog’s mission – Build a foundation of your readers’ needs – Build a foundation of how you solve those needs – Build a foundation of the benefits you provide – Build a foundation of the value you add – Build a foundation of your site’s SEO – Build a foundation of your blog’s usability – Build a foundation of your social media presence – Build a foundation of your writing style – Build a foundation of your tone of voice – Build a foundation of your voice inflection – Build a foundation of your voice cadence – Build a foundation of your voice level – Build a foundation of your voice variety – Build a foundation of your voice intonation – Build a foundation of your voice clarity – Build a foundation of your voice variety – Build a foundation of your voice – Build a foundation of how you use your voice – Build a foundation of how you write – Build a foundation of how you edit – Build a foundation of how you publish – Build a foundation of how you schedule – Build a foundation of how you promote – Build a foundation of how you interact with your readers – Build a foundation of how you interact with your comments – Build a foundation of how you interact with your social media – Build a foundation of how you interact with your blog

Don’t focus on finding the perfect theme

Many bloggers start out by scouring the internet for the perfect blog theme. I know because I did this too. The problem with this approach is that you often end up with too many options that distract you from actually building a blog. If you start by searching for blog themes instead of building your own, you’ll end up spending weeks or months looking for the perfect one before you realize that it doesn’t exist. The problem is that finding the right theme takes time and effort. You need to read blog posts, skim through WordPress themes, download templates, install them. It’s a lot of effort for what usually ends up being a boring, staid theme that you’ll hate using a few months later.

Choose something that works for you and stick to it

Once you’ve chosen a blog theme, you need to stick to it. I know this sounds obvious, but there’s often a temptation to tweak your theme until it’s “perfect.” The truth is that you can’t change your blog theme once your blog is live. You can only change it if you start from scratch – meaning you have to choose a different theme first. So don’t feel bad if your theme is not perfect—just stick with it and make sure that you add fresh, original content into the mix. The more of your own original content you add into your posts, the better your blog will be.

Keep your readers engaged with your content

The first way to develop a blog theme is by keeping your readers engaged with fresh, original content. You have to understand that your blog is much like a conversation. If you don’t have anything to say, you don’t have any business talking to your readers. The first rule of blogging is that you have to blog. That means you have to come up with content and publish it online.

Create an editorial calendar for your blog

The second way to keep your readers engaged with your content is by creating an editorial calendar. Understanding the rhythm of publishing your blog posts is important for two reasons. First, you want to avoid posting too frequently. Posting too often only creates a negative impression of your blog because readers will soon start to associate your blog with nothing more than rehashed content. Second, you want to avoid posting on topics that are outside of your core focus areas. If you’re blogging about business marketing, try to avoid posting about topics that have nothing to do with the overall theme of your blog.

Establish your brand personality through consistent branding practices

One of the best ways to develop a blog theme is by establishing your brand personality through consistent branding practices. If you want your blog to have any chance at all of succeeding, you have to continuously remind your readers who you are. You have to continually add visual elements that remind your readers of your brand.

Help people find your blog by making it easy to find

The third way to develop a blog theme is by making it easy for people to find. In order to keep your readers engaged with your content, you have to do two things: Make it easy for readers to find your blog and make your blog easy to find.

Conclusion

Blogging is an excellent way to build authority, generate income and build relationships online. You can do it easily with the right mindset and perseverance. To make your blog successful, the first thing you need to do is choose a topic you are passionate about. From there, you have to build a blog theme that is structured, coherent and consistent. This will allow you to maintain a consistent readership and increase brand recognition. This will also give you the opportunity to share your voice and message with your readers.